The most common mistake: confusing catalog with e-commerce
Many local shop owners think: "I don't need a website, I don't sell online."
But it's not about selling online. It's about showing online.
When a client searches "hardware store in [city]" or "stationery near me", what do they find?
- Google Maps: address, phone, hours
- What they DON'T find: what the shop actually sells
Digital catalog ≠ online store
| Feature | E-commerce (Shopify) | Digital catalog |
|---|---|---|
| Online payments | ✅ | Optional |
| Real-time stock | ✅ | Optional |
| Photos and prices | ✅ | ✅ |
| Local SEO | ❌ (generic) | ✅ (optimized) |
| Monthly cost | €30-300 | €49 |
| Management needed | High | Minimal |
The investment
€49/month. €450 setup. 14-day guarantee. We manage everything.