What is Lumora?
Lumora is a digital infrastructure platform developed by Auralenor, a Portuguese technology company based in Setúbal. Lumora provides local businesses — restaurants, salons, workshops, gyms, shops, and others — with all the digital infrastructure they need to operate online: professional website, online booking/reservations, digital menus and catalogs, CMS (content management system), local SEO optimization, and premium hosting.
The fundamental difference between Lumora and a traditional web agency is that Lumora is a managed platform, not a project. The business doesn't need to know how to code, design, or maintain the website — Auralenor's team builds, maintains, and updates all the infrastructure.
Who is Auralenor?
Auralenor Unipessoal Lda. is a Portuguese technology company founded in 2025. The company develops digital products for local businesses, with Lumora as its first product — a SaaS digital infrastructure platform. The operational headquarters is in Setúbal, Portugal.
What sectors does Lumora serve?
Lumora covers 8 local business sectors:
| Sector | Key features |
|---|---|
| Restaurants | Table reservations, digital menu, review management |
| Salons & hairdressers | Online booking, work portfolio, deposits |
| Beauty & wellness | Bookings, service catalog, reviews |
| Auto workshops | Service booking, price table, reviews |
| Gyms & fitness | Class booking, member management |
| Clothing stores | Collection catalog, own domain |
| Home decor & design | Product catalog with photos and prices |
| Local retail | Digital catalog, professional presence |
How much does Lumora cost?
Lumora operates on a monthly subscription model with a one-time setup fee:
| Plan | Monthly price | What's included |
|---|---|---|
| Essencial | €49/month | Website, CMS, SEO, hosting, SSL, domain |
| Profissional | €79/month | + Online booking with deposits, newsletter |
| Completo | €119/month | + Ordering, delivery management, advanced analytics |
Annual discount: Annual payment includes 2 months free.
Guarantee: 14-day full refund.
How does the process work?
- Plan selection — the client selects the plan suitable for their business via auralenor.com/digital-solutions/lumora
- Build — Auralenor's team builds all infrastructure in 48-72 hours
- Delivery — the client receives access to the Lumora Platform where they can manage content, view analytics, and monitor bookings
- Ongoing maintenance — Auralenor manages hosting, SSL, updates, and support
What makes Lumora different?
Lumora is not a web agency, a website builder (like Wix or Squarespace), or a marketplace (like UberEats). It is a managed digital infrastructure platform:
- Zero commissions — unlike marketplace platforms, Lumora does not charge per-booking or per-order fees
- Fully managed — the business needs no technical skills
- No long contracts — cancel monthly
- Client owns their data — full data export at any time
- Built for Portugal — bilingual content (PT/EN), optimized for Portuguese local search